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What is SEO?

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What is SEO for Beginners

SEO for Beginners

SEO (Search Engine Optimization) is the process of making your website more visible in search engine results pages (SERPs). The goal is to have your website be found in the first few pages of an organic search (keywords or terms that a user would naturally input into a search engine when looking for information). It’s as simple as that. If you have a website and have written anything for it, you’re already a part of this process.

That’s the simple definition. Now, let’s walk you through the steps in plain English.

There are many factors that determine what pages the SERPs serve up and it’s been an ongoing debate amongst SEOs (search engine optimizers) how this complicated algorithm is calculated. All you have to know to start your SEO journey are the two most important steps to optimize your website:

1. Write unique quality content. Content is king. Learn it. It’s your new mantra. This means offering unique and quality articles on your pages. Don’t copy and paste someone else’s work and call it your own. First, that’s plagiarism. And second, it won’t do you any good in the SERPs because the original page from which you copied it was indexed first. What that means is that the search engines know your content is not unique. They roll their imaginary eyes at you and say “Been there, read that. Give me something new.” *yawn*

2. Start building quality backlinks. Search engines are machines but they aren’t stupid. If you have 1000 backlinks from spam sites and sites that aren’t relevant to yours, that’s not going to help optimize your website. In fact, it could even hurt your rankings. If you’re a new website, that could cause you a penalty and even keep you in the Google sandbox, which is Google’s way of blocking your site from being indexed. And if you’re not indexed, you’re not going to be found.

10 quality backlinks from reputable websites that are relevant to your site are going to help you in the SERPs more than those 1000 spammy ones.

Now that we got the basic definition of search engine optimization down and an overview of what this is all about, let’s get started on this SEO journey.

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