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SEO Glossary

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Black Hat SEO
An SEO technique usually used by spam websites. Using this method does result in temporary high visibility in search engine results pages. But these websites are often temporarily or permanently banned by search engines. Not a reliable technique for long-term growth of websites. Black Hat SEO often uses techniques that are against search engines’ terms of service.

See also:
White Hat SEO

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Keyword
A word or phrase that a user would naturally input into a search engine in order to find more information on or buy.

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PPC
“Pay-Per-Click.” PPC is an internet advertising model in which the advertiser (you) use certain keywords that target your market with the goal of someone hitting that keyword and coming to your website via your advertisement. These are the ads and banners that show up as “sponsored links” that appear adjacent to or above organic results on search engine results pages. PPC advertising can run up a large bill because you are paying a set amount of money out for each click. All we can say about this is to do your due diligence before working with companies that offer PPC advertising because you can easily rack up a $1000+ charge on your credit card bill every month.

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SEM
“Search Engine Marketing” or “Search Engine Marketer” A form of Internet marketing that promotes websites by increasing their visibility in search engine result pages (SERPs ) through the use of paid placement, contextual advertising, and paid inclusion.
SEO
“Search Engine Optimization.” The use of various techniques to improve a website’s ranking in search engines. The goal is to attract more visitors. Techniques include writing quality content, optimizing keyword density, building quality linkbacks, valid coding, etc.
SERPs
Search Engine Results Page. The results that are returned when a user does a search in a search engine for their specific term.

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White Hat SEO
Using search-engine approved methods to gain better visibility in search engine results pages. Results are long-term using this technique and are often referred to as the “ethical” method of SEO.

See also:
Black Hat SEO

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