The Ultimate Guide to Pro Seo Content Writing
If you are looking for the ultimate guide on pro seo content writing, then you should read this post till the end.
As much as pro SEO content writing involves writing, it is more about strategy. Your strategy for writing SEO content that ranks should cover:
- the keyword research process
- an analysis of content that currently ranks well
- how you incorporate internal and external links
- how you integrate the anchor texts
- and how you craft the keywords you want to target in headings and subheadings.
Although the entire process of SEO content writing is a task that takes time before you get the benefits, it is worth it in the long run. But, how do you do pro SEO content writing the right way? How do you ensure your SEO content process achieves positive results?
Let’s dive in.
What is Pro Seo Content Writing and How Can It Help Your Business?
SEO content writing is a process that involves the planning, creation, and optimization of content with the sole aim of ranking in search engines.
It is a process whereby the SEO content writer has to implement the best keyword optimization practices in order for a content to rank on the search engines result pages.
This optimization process is often motivated by the objective of attracting organic traffic to relevant content and increasing the website’s visibility for people that are looking for information in your niche.
SEO content writing focuses on providing detailed information that would be beneficial to the searcher’s intent.
When your content satisfies the searcher’s intent, you tend to build trust in your reader and overtime, you’ll become an authority in your niche.
As a business, you stand to gain a lot from SEO content writing even if it will take time.
Let’s examine a few of the benefits your business digital marketing stands to gain from content writing.
It increases brand awareness– Brand awareness implies getting your potential customers to know your business exists. Without that, people may not know what you are selling or buying your products.
It serves as the primary source of leads-When your target audience input keywords relating to your industry in the search engine, SEO content writing enables your website to pop up among the results. Such processes propel your business to interact and engage with your target audience.
It helps with your brand reputation– When your brand’s website ranks on the top result page, people will begin to view it as a credible site and start interacting with your business. Such a strategy can drive in more revenue that can create exponential growth for your company.
How to Write Pro Seo Content that will Get You Results
Writing pro SEO content requires time to perform some tasks that will yield great results. If you don’t know what these take, here are suggestions you can implement to get your results.
Start with Keyword research
Keyword research involves creating an extensive list of the type of keywords your website wants to rank for.
Every SEO content writing strategy always begins with keyword research.
It enables you to know what your audience is searching for and discover the terms that can enable you to rank appropriately.
Conducting proper keyword research enables you to utilize the same words your target audiences are using, thereby ensuring the optimization of your website content is a worthwhile task.
To begin the keyword research, you can start by creating a buyer persona to figure out the target keywords.
Consider what your users are searching for online and the keywords that are associated with it.
For instance, if your brand deals with motorcycles, some related keywords you can use are “good motorcycles for long-distance travel” or “motorcycle hack for your daily trips.”
Also, consider an appropriate call to action that can capture your user’s attention and spike their interest.
Then, take this list and use a keyword research tool to find a keyword with a low search volume but a significant amount of traffic for your website.
If you understand your audience, the tool will enable you to find better variations for your SEO content writing strategy.
In addition to the whole keyword research process, you need to classify your keywords appropriately.
Some keywords are quite common (head), while the rest are long-tail. Here, you should decide on the type that is most critical for your website or business.
Although you can go for a few general keywords, most of them have to be long tail keywords.
Such keywords enable you to rank higher and target your precise audience. Therefore, identify long tail keywords opportunities and make the best use of them.
Conduct Competitor Keyword Analysis
When performing keyword research, you must conduct competitor keyword analysis.
This process enables you to identify the keywords your competitor is ranking for, thereby using the insight to create contents that can outrank them.
The keyword research should be related to your business or your industry.
With this, you can figure out keywords that are helping a competitor to outrank you and also discover opportunities that you can use to outrank them.
Identify Searcher’s intent
As you are conducting keyword research, you have to think about the search intentions of your users.
Are they searching for information relating to the keywords? Or perhaps, they want to buy something relating to the keyword?
Once the searcher’s intent is clear, finding the appropriate keyword to use is an essential task. Four types of intents can help you to narrow down the keywords:
- Navigational Intent – These people enter a specific term into the search engine rather than visiting a URL
- Informational Intent – These people are searching for a specific answer to a question about a topic
- Commercial Intent – These people are making research about a product or service they will purchase in the future.
- Transactions Intent – They want to buy after going through the commercial intent searches.
Since search engines are getting better daily at knowing people’s intents, it is essential to know your buyer’s intent.
If your audience is performing with informational intent (how to make a cup of coffee), and your tactic is for transactional intent on how to sell coffee, you may not rank for that keyword.
Research Multiple Sources for Relevant Information
Before you begin writing, ensure you research multiple credible sources to extract information.
Depending on a source or two could lead to creating duplicate content. You don’t want that to happen.
Instead, research many sources that can enable you to sound like an expert and extract relevant details from them.
Create a Tentative Outline
Before you begin writing, ensure you create a tentative outline around questions that ought to be answered in the body of your article.
Identify the topic, understand how you want to compose the introduction, identify the key points, and arrange your subheadings in chronological order to make the writing process easier.
The introduction of an article is an important aspect of the content creation process and it should address the pain point of your audience to grab their attention.
Use this pain point as bait to get them engrossed in your article. The best way to start is by writing a three-paragraph structure that grabs the reader’s attention.
Speak to the reader’s pain point. Position yourself as an authority in the second paragraph and provide a prelude in the third paragraph of the intro.
Use the main keyword at the beginning of your post.
Use the main keyword to make it easy for the search engine to find your blog post during the crawling stage.
Use the main keyword and its variation contextually.
Use the main keyword and its variations contextually in the body of the article.
Not only does the search engine discover your page, but it also enables your audience to find you with ease.
Divide the body of the article into various headings. The heading tags (H1 to H6) should be used appropriately to ensure smooth readability.
Research each heading individually
Conduct research on each heading to obtain more information by ha can make your article stay relevant.
Focus on providing relevant and valuable information to satisfy the search intent
Conduct research to obtain vital or valuable information that aligns with the searcher’s intent.
For instance, whether it is an informational or commercial intent, provide adequate answers that thoroughly answer your reader’s questions.
Provide relevant examples
As you are writing, you should also cite examples where necessary. Good writing focuses on explaining to make things a little bit clearer.
Backup your points with relevant facts
Conduct research to back up your claims and sound like an expert.
Avoid long paragraphs.
Use short sentences. Sentences should not be more than 25 words per sentence and a paragraph should not contain more than 4 sentences.
Edit with Google docs/ Microsoft spelling checker
Once you are done writing, you have to edit your work. Most writing software has in-built spelling and grammatical checkers you can use to edit your work. Some great examples are Google Docs and Microsoft word spell check feature.
Google Docs has a spell check feature that you can use to edit your work.
This feature pinpoints your spelling and grammatical errors, and then gives corrections to replace them where necessary.
Also, Microsoft Word contains similar features you can use to briefly edit your work after writing.
It points out the grammatical and spelling mistakes you have made and corrects them where necessary.
Proofread spelling and edit with Grammarly
Although Google Docs and Microsoft Word have in-built spelling checkers that can correct grammatical errors, it isn’t enough to edit your content.
Another great option you can use is Grammarly. Grammarly is a great writing and editing app that provides real-time suggestions for grammatical and typographical errors.
Aside from its spelling and grammatical checking feature, it also helps to refine the style of your content by ensuring it is concise and clear.
You can use the tone metrics of the app to gauge the tone of your content and make corrections where necessary.
Once you are done with writing, ensure to use this software to have high-quality content that is impeccable.
Use Hemingway to check the readability score
Unlike other software that checks grammatical and spelling errors, Hemingway is a great tool that looks out for the readability of your content.
It looks out for complex and difficult sentences that may look unclear to your readers and suggest recommendations to ensure your sentences are clear and concise.
If you intend to make your work look easy to read for an 8th-grade individual, the use of this editing software is essential.
Tips for creating high-quality pro SEO content that engages your audience
Creating high-quality content that engages your audience is essential if you want to improve your website’s ranking on the search engine result page. But, how do you go about it? Here are some tips that can help you with the process.
Use attention grabbers
When you want to write a fresh content that will engage your audience, you need some elements to engage your visitors.
This is where attention grabbers appear in the picture.
Since it is generally presumed that visitors don’t pay attention to the content at the beginning, you need something that will interest them when they come in contact with your content.
Such elements must be catchy and interesting to your audience.
The best way to do this is by optimizing the title of your content, the introductory lines, or the video and graphic contents.
Ensure that these elements create curiosity and excitement in the mind of your audience to grab their attention.
Avoid Keyword Stuffing
Keyword stuffing is the excessive fillings of a particular page with keywords with the sole aim of making the page rank.
Although this strategy was successful in the past and increased search visibility, search engines have become smarter and issued penalties for web pages indulging in such acts.
Should you continue with keyword stuffing to make your page rank? The answer is no.
Keyword stuffing only does more harm than good to your web pages.
Since content stuffed with keywords becomes unreadable to users, it could affect your current ranking on SERP, when the search engine favors websites that give users a smooth experience.
To make it easier, keyword density on a website should not be more than 5% per 1000 words
Link diversity implies having varieties of backlinks referring to your site from other websites to improve the rank of your page on the SERP page.
By the way, here are some tips for you to improve your website’s SEO efforts:
- High Quality Link is always better – Quality matters more than quantity. Getting a backlink from a reputable external sites is far better than linking to newbies sites.
- High Domain Quantity – The number of domains matters more than the number of pages you get backlinks from. It is relatively better if you get backlinks from a dozen domains a dozen times than to have a few domains linking to you a dozen times.
- Diverse Anchor Text – Getting back links to diverse anchor text in your site helps your website to rank well.
Internal linking is essential as it builds an information hierarchy on your website and enables the search engine to understand your content better.
When used correctly, they can boost the ranking status of your website on the search engine result page.
To get internal linking done, all you need to do is include a link from a page on your site to another page on your website.
Some tips that can help you include using anchor text as the internal link. This helps the search engine to know what each page stands for.
You can also use the internal links of top-ranking pages to give other pages a boost. Link to other relevant articles from your website and watch your ranking status improve greatly.
When creating content, it is essential to link to other authoritative articles.
External linking or outbound links occur when you link to an external site on your web page rather than having the site link to you.
If you deal with content writing, external linking becomes. a plus for your site as it provides your readers the option to gain insights from other articles or topics.
This process positively affects your SEO. Some factors to consider for external linking include:
- Quality of the linked site
- Relevance – The content of the linked site must match the content of your blog post
- The word that creates the hyperlink should be the same as the primary header of the linked site.
Insert Optimized Images
When writing, you probably spend lots of time selecting the right image for your content. But, do you optimize them?
An optimized image is crucial to boost your site’s SEO and improve organic traffic. Here are some tips to consider when optimizing your images.
- Select the best file format
- Compress images to enhance the site’s speed
- Provide alt text for images
- Use the main keyword as the alt text for the image
Link to relevant video
Videos are effective forms of content that have a significant impact on your SEO content writing strategy.
If done correctly, it can bring huge results that are beneficial to your site. When linking to videos, ensure that you do not link to anyhow videos as that can affect your ranking status negatively.
The best way to do this is to link to an exceptional video that is relevant to your content. Host this video on your website to get websites to link to your page.
This helps to improve the ranking status of your page in the search engine.
Optimize Title Tag
Your title tag is essential when it comes to optimizing SEO content.
They are the clickable headlines that show on the search result page and can influence your SEO.
It is usually the primary piece of information users use to determine what to click on.
Although search engines like Google display the full title under 60 characters, you need to use high-quality titles that are relevant to the search query.
Here are some tips to keep in mind when optimizing your title tags:
- Compose a title that matches the searcher’s intents
- Include the main keyword in the title
- Avoid keyword stuffing
- Make it descriptive and concise
- Do not duplicate title tags.
Optimize the Alt Tags
Including apt tags is essential for optimizing your site’s content. It enables the search engine to better understand your image and enhance web accessibility.
Here are some tips to consider when optimizing apt tags:
- Include the main keyword
- Be descriptive and concise
- Keep the description under 125 characters
Optimize the Meta Descriptions
The meta description is also essential when optimizing content. The search engine often displays it below the title tag.
Although they do not affect the ranking status, they do influence the click-through rates.
Search engines like Google usually keep the meta description between 155-160 characters. Therefore, ensure the summary of your content is within the numbers.
Here are some tips for writing a meta description:
- Summarize accurately
- Add the target keyword
- Ensure the meta description of each page is unique
- Ensure it matches the searcher’s intent.
Optimize the post URL
Optimizing the post URL is also essential for any SEO strategy. An optimized URL allows the search engine crawler to understand the content of your page and help with the site’s ranking on the result page.
Here are some tips for optimizing URL:
- Keep it simple
- Include main keywords
- Avoid keyword stuffing
- Ensure it is reader-friendly
- Separate the words from hyphens
Set category page and tags correctly
The category page enables easy navigation of your web page and makes it reader-friendly. It is a list that includes occasional links to other subcategories.
Here are some tips to optimize category pages:
- Ensure the headings are relevant
- Include text
- Ensure the title tags and meta description are well optimized
- Utilize featured content
- Utilize category navigation.
How to optimize your pro SEO content for the search engines
Improve User Experience
Search engines like Google take a close look at how users interact with your website. When users have a good experience with your website, it influences your ranking status positively.
Here are some tips to consider to enable users to have a good experience.
- Use proper subheadings to make the content readable to users
- Avoid the frequent use of intrusive pop-ups
- Ensure your site visually appeals to users through relevant images or videos
- Ensure your site is mobile-friendly.
Optimize Site Speed
If your site doesn’t load quickly, it frustrates web visitors and affects your ranking negatively.
To avoid such, you can use some free tools to check your site speed, compress file images, delete unnecessary plugins, reduce the number of redirects, enable browser caching, and reduce the server response time.
Optimize your site for multiple screens
Optimizing your sites for multiple screens is paramount to user experience which affects the SEO of your site.
Ensure that your site is mobile-friendly and fits into different screens directly to provide a smooth experience for users. You can use a free tool to know whether it is optimized or not.
Link to relevant anchor text
When optimizing your content, it is essential to consider linking the relevant anchor text. Optimizing the anchor text enables you to describe the page you are linking to.
Without the correct use of anchor links, SEO will not deliver the right result. Understand the usage to achieve the best result.
Write in-depth content
Write in-depth content to make your site look authoritative. We recommend the above thousand words articles to enable users to have a thorough understanding of the web page and make your content better.
Place Share icons in strategic locations
Place the share icons in strategic locations to encourage engagements. Do not place your share icons in a top corner that is invisible to your readers or on a spot where they cannot notice it.
Ensure the sharing icons are obvious from the beginning, middle, the end of the blog post.
Set the correct Schema for your website
The schema markup in your website tells the search engine about the precise message your content is conveying on the web page. It includes and converts unstructured data to structured data.
Setting the correct schema for your website enables the search engine crawler to perform a better task on your site and improve the ranking on the result page.
Take advantage of White Spaces
White space is paramount to the good design of a website. Using white space on your site improves branding, legibility, and focus. Take advantage of it to grab the attention of users.
How to Build Authority for Your Content After Publication
Once your writing is published, you need to promote your content and build authority for it. Here are some ways by which you can do that:
Share on Social Media
Social media is a great platform to let your audience know what you do. If you are a content writer, you can let your audience know about your work through different platforms. Write a short description of your article, add a link, and publish it.
Depending on the social media type, you can let people in groups know about your content. If it is Facebook, share it among a group. If it is Twitter, ask for a retweet. With this, your content will get the promotion it deserves.
Share to Email List
Email marketing is another way to build authority for your content. You can do this by personalizing your email to get more attention, adding a title, entering the name of the recipient, and sending the message. While sending out, ensure you request feedback to get more insights.
Share to Forums and Groups
You can also share your content to forums and groups to increase search visibility. Once you have published your content, post it to the right groups, most especially those who need it, to get the right result.
Get a backlink from an authoritative site in your niche
Another way to build authority is to get a backlink from an authoritative site. Before you do this, ensure that your content is truly high-quality so you won’t lose the chance. You can ask the right people for the backlink, develop a relationship with an industry influencer, create contents that can be linked, and more.
How to Measure the Performance of a Pro SEO content
Identify your goal
When measuring the performance, it is essential to identify the goals you want to achieve. State out your goals and use the metrics available to measure whether they are a success or not.
For instance, you should identify what your target SERP position should be. Should it be a part of the top five results on the first page? Identify your goals and use a tool like Ahref to determine the position.
The conversion rate shows the level of impact your SEO content writing has on the sales of the business. It is arguably the most important metric that determines the success of your strategy.
You utilize a website to advertise your products and services and get some sales. To do this effectively, you need to use Google Analytics to set up some custom goals for your visitors. The goals can be to enroll in a course, watch a video, read an article, and more. You can then track the percentage of visitors who perform any of the actions.
The bounce rate signifies the percentage of users who visit your page and leave without engaging further. Google Analytics describes an interaction when the user clicks on more than one page.
It shows the relevance and quality of your content. With the bounce rate, you can determine what is and what isn’t …